She signed with Hollywood Records in 2008. Gomez also starred in the series' corresponding film and Princess Protection Program (both 2009).
She rose to prominence and emerged as a teen idol, for her leading role as Alex Russo on the Disney Channel sitcom Wizards of Waverly Place (2007–2012). Gomez began her career as a child actress, starring on the children's television series Barney & Friends (2002–2004).